Coal Drops Yard

15 Nov

Written By Vickie Hayward

Coal Drops Yard
Launch
Placemaking, 2018

House Gospel Choir perform at First Night.

House Gospel Choir perform on the First Night

Benji B DJ's on the First Night

Coal Drops Yard Launch beers by House of Cans

Alexis Taylor DJ's on the First Night, a partnership with Spiritland.

House Gospel Choir perform at First Night.

House Gospel Choir perform on the First Night.

House Gospel Choir perform under Space Frames on the First Night.

Roy and Mieke of Studio Mieke Meijer at MDR Gallery on Lower Stable Street.

Space Frames by Studio Mieke Meijer commissioned for Coal Drops Yard Launch.

The Wrench poem and installation by James Massiah commissioned for the launch.

James Massiah pictured with his work, The Wrench a poem and installation.

Commissioned for the Launch of Coal Drops Yard an installation of all covers of The Face magazine on Lewis Cubitt Square.

Maxwell and Nick Logan (Founder of The Face), with their installation of all covers of the magazine on Lewis Cubitt Square.

STORE Store free family workshops on the first weekend.

Events and installations for Coal Drops Yard and King’s Cross, a 4-day launch event as part of our wider placemaking strategy for the estate.

We provided the creative and curatorial concept, overseeing all agencies, meanwhile leasing and commissions for this site-wide event to celebrate the re-opening of Coal Drops Yard. A multi-layered event that referenced the building’s heritage, whilst encouraging guests to uncover and explore the new offer of shops, restaurants, bars and installations.

To maximise attention for this moment, we worked directly with all the tenants to coordinate their launch parties and recruited a stellar lineup of partners across music, art, design and fashion to be part of a lively programme that included performances, pop-ups, installations and family-friendly workshops. Delivering a diverse range of content for the comms and PR teams to disseminate, which in turn saw significant footfall on the opening weekend.

Company
Spiritland, House Gospel Choir, Benji B, Severino, Alexis Taylor, Studio Mieke Meijer, STORE Store, The Archive, House of Cans, James Massiah, Purple PR and XYZ.