Ace Hotel Cultural Programming

Ace Hotel
Cultural Programming
Placemaking, 2013 - 2018

Joshua Light Show Installation commissioned for the launch of Paul Thomas Anderson's film Inherent Vice.

Moog SoundLab Installed in a bedroom, guests that stayed over included Keiji Haino, Blanck Mass, DJ Andy Blake, Dave Colohan (United Bible Studies), Iain Forsyth & Jane Pollard

Moog SoundLab performance in Miranda

Six of Saturns at Ace Hotel New Orleans for Jazz Fest

Entrance art work by Rosy Nicholas for Miranda

Haeckel Pop-up shop for Ace Hotel London

Bedtime Stories by Visual Editions, commissioned for the London and DTLA hotels.

Ace Stool by Philippe Malouin, commissioned for Ready Made Go with Modern Design Review.

Commissions for Ready Made Go by Modern Design Review.

Commissions for Ready Made Go 2 by Modern Design Review.

Climbing wall Commission by Patternity for Ready Made Go, a partnership with Modern Design Review.

Lifting the Sun by Laura Berger for Ace Hotel Palm Springs

Head of cultural programming for Ace Hotels, Sister City and Atelier Ace Projects, we led on creative direction for the pan-property cultural team and driving new brand initiatives.

Cultural programming tells a story, builds brand identity, loyalty and communicates inherent values. Our work included developing structures for delivery, cross property programmes, partnerships and comms at the local level for existing properties, whilst also leading on narrative, strategy and recruitment for all new developments.

Each Hotel had a local lead on programming and partnerships, responsible for developing and delivering a 365-days-a-year public facing events programme, spanning music, visual arts, fashion, science, and sports. In partnership with the amazing team of on property creatives we were able to leverage this always on experiential marketing and partnerships programme to drive exposure and visibility for the hotels and parent brand, in turn creating demand and driving press coverage, social media engagement, room sales and F&B revenue.

Company
Aaron Clark, Ben Sisto, Chris Wilson, Greg Bresnitz, Loren Daye, Sonali Fernando, Stryker Matthews and Tas Elias.