Coal Drops Yard

13 Nov

Written By Vickie Hayward

Coal Drops Yard
Cultural Strategy and Meanwhile Use
Placemaking, 2018 - 2021

Droga5 visual identity for Coal Drops Yard on hoardings.

Droga5 visual identity for Coal Drops Yard, out of home advertising.

Droga5 visual identity for Coal Drops Yard.

Droga5 visual identity for Coal Drops Yard, out of home advertising.

House Gospel Choir perform at First Night launch party.

Coal Drops Yard x House of Can beer produced for First Night launch party.

Studio Mieke Meijer's Space Frames above the crowd at First Night launch party.

Interior versions of the Space Frames sold in MDR Gallery on Lower Stable Street.

Coal Drops Yard Ceramics guide for Ceramic Art London and London Craft Week.

Crowd Pleaser ceramic exhibition by MDR Gallery on Lower Stable Street for Ceramic Art London and London Craft Week.

Hem Pop-up shop for Coal Drops Launch.

Phoebe Stubbs Glass Bauble workshop as part of Hole and Corner x Coal Drops Yard Christmas activations.

BeBox Wild Winter Wellness January events for Coal Drops Yard.

STORE Store in Lower Stable Street.

STORE Store students and team in Lower Stable Street.

STORE Store opening weekend family workshops.

STORE Store brick laying workshops for Coal Drops yard half-term programme, Let's Play.

Coal Drops yard half-term programme, Let's Play.

Wine Carboot in spring 2019.

King's Cross Design District, a pillar event for Coal Drops Yard and King's Cross.

Plasticscene exhibition by Modern Design Review and James Shaw, enlivening an empty unit for London Design Festival.

Placemaking, branding and meanwhile for Coal Drops Yard and King’s Cross, as part of our wider strategy for the estate.

Embedded into the client organisation and working in partnership with other agencies, we developed, delivered and implemented strategic partnerships that encompassed everything from meanwhile leasing, markets, citywide partnerships, visual identity, large-scale installations and events for Coal Drops Yard.

Our work launched this new destination to the London market, providing end-to-end project management, we created growth through experiential cultural initiatives and a multi-award winning brand identity that delivered against key metrics. We worked with external partners to deliver an impactful brand identity to support the launch strategy, all of which delivered significant cut-through with the public.

Company
a-r-c-s, Droga5, STORE Store, MDR Gallery, Modern Design Review, James Shaw, Hem, London Design Festival, Hole and Corner, Ceramics Art London, London Craft Week and Purple Pr.